Basics of Internet

Introduction to Digital Marketing

Understanding Basics of HTML

What are Keywords

Research of keywords With Google Planner

How to select Domain Name?

Naming of Pages and Folder

How to use pictures for Digital Marketing

Overview

Understanding search engine algorithms

How do search engine algorithms work?

Penalties and recoveries of search engine.

Why a search engine needs to be updated?

Reasons to get your website penalized.

How to get your site optimized by google's hummingbird algorithm?

What are panda and penguin algorithms?

What are google's EMD updates?

Recovery of your site from panda, penguin, and end?

Page Speed Ranking Signals & Core Web Vita

LCP, FID, CLS

What is SEO?

Types of SEO?

What are google algorithms

Blended SEO

Tools: OSE & Ahrefs

On page optimization

What is on-page?

What are keywords?

What are tags?

How to use title tag?

Length of tags

What are meta tags, and meta descriptions?

Usage of header tags (hl to h6)

What is an anchor tag? Where do we use it?

Check Charset encoding information

Favicons

Canonical links

Rich snippet

Page content

Page Quality

What is a user-friendly and responsive website?

Links of social media icons

Adding of robots.txt

What is google analytics?

How to link google analytics

XML sitemap creation

What is Alexa rank?

Off-page optimization

Link building

Using classified for inbound traffic

What is a backlink?

How to use backlink?

Who is linking to us? Fixing bad links

What are PA and DA?

Do-follow vs no-follow

Page ranking

Article Submission

Blog Writing

Micro Blogging

Directory submission

Listing in Business sites

PPT submission

Link Submission

Social bookmarking

Image/Infographic submission

Video submission

Review and comment writing

Mobile SEO

Responsive Design

User Friendly

Mobile Friendly

Similar URLs as to your Desktops

Avoid common mistakes

Configure for other devices.

AMP

What is SMM

Importance of SMM

SMM vs SMO

What type of accounts to concentrate on?

What is Google Adsense

Email Marketing

Benefits of email marketing

Email marketing software

Email marketing goals

Intro to Mailchimp

The strategy of email marketing

HTML Email

Email Tracking

Inbound Marketing

Google Adsense

Google Analytics

Traffic Report

Audience Report

Affiliate Marketing

What is AM?

How it works

How to find a good niche

Top networks on affiliate marketing

Payment models in AM

AM in E-commerce

Apply to AMf

Promotion of AM products

Methods of Promotion

Reports and ROI

Conversion tracking

What is the conversion

Process and Funne

Types of conversion

Conversion Reports

Funnel visualization

Multi-channel funnel

Attribution

Reporting Insta marketing

Insta account creation

Analyze brands

Strategy of Instagram

Picture dimension

Filters in Instagram

Pinterest marketing

Usage of Pinterest

How brands use Pinterest

Customize profile

Pins and links

Boards in Pinterest

Using infographics

Integration of Pinterest in site

Tool for Pinterest

Facebook marketing From objectives to ROI.

Competitive research & analysis

Audience targeting

Bidding Strategies

Remarketing Strategy

Strategy presentation by participants

Types of FB ads

Fb ads vs google adds

Importance of ctr (click through rate)

Targeting & optimizing the copy of your ad

Live FB communities

Community building on FB

Fb brand page orientation

Edgerank algorithm

what is the importance of engaging a targeted audience on FB?

Creating brand ambassadors on FB

Leveraging FB insights for success

Fb marketing success stories

Twitter marketing

Benefits of Twitter

How brands use Twitter

Profile Creation and customizing

Types of tweets and statistics

Content strategy for Twitter

Analysis of big brands

What are hashtags

Tools for Twitter marketing

Twitter analytics

Twitter Strategy

Twitter campaigns

Pr on Twitter

Engaging customers through leadership

Leveraging lists

Youtube marketing

Creation of channel

Statistics of video marketing

Viral video examples

How to optimize a video

Youtube engagement metrics

Increasing subscribers

Annotation and cards

Usage of playlist

Understanding copyrights

How to MailChimp statistics

Linkedin marketing

Linked in leveraging for B2B

Overview of linked in

Lead generation through individual profiles

Lead generation for enterprise

Profile makeover

Roi measurement framework

Roi measuring tools

Key competence

Tools

What is ORM?

Why ORM?

Examples of ORM

Areas to Google in ORM

Generating report for ORM

Monitoring of Search result

Monitoring of complaint sites

Monitor sites and blogs

Case study

Tools for managing reputation

PPC Training Introduction

PPC Account Sup

Google AdWords

Yahoo Search Marketing

Set up PPC Campaign

PPC campaign Navigation

Use My Client Centre (MCC)

What is "Click-through-Robe" (CTR)

What is Impression?

What is Conversi

What is "Cost/Conversion?

How to increase CTR & Conversion

What is Tracking Code?

How to do Keyword Research for PPC

What is Keyword Research?

Reach PPC Keywords

SelectTargeted/Keyword

Andy Competitor keywords

Find Keywords popularity & Search Volume

Categorie Keywords in Ad groups

PPC Keyword tools and resources

How to Create Ads for PPC Campaigns

Create active Ads Ad groups

Bid Management in PPC

What is bidding?

What is Quality Scor?

How does Quality Score Effect?

How to increase Position on Search?

Bid for Ad position

Importance of bidding techniques

How important is Landing Page for PPC

What is Landing Page?

Important of Landing Page

Optimize your landing pages

How to Increase conversion rates

Use 'Call to Action

Cost/Conversion

MPC reporting structure

Campaign Performance Report

Keywords Performance Reports

Ad group Performance Reports

Ad Performance Reports

MC Campaign Tool

Google AdWords Tool

Web Analytics

Google Analytics

Google Adwords

Web Master tool

Adsense

Google Forms